Where is the marketization of enterprise innovations?

Turning high-quality innovation into the output value of a company is a common problem. Especially for start-ups, whether the results can be quickly and effectively transformed determines the life and death of the company. Beijing-Tianjin-Hebei coordinated development, non-capital function relief, and the construction of a national science and technology innovation center, Beijing-Tianjin-Hebei is driving innovation to drive economic quality and efficiency. This has further improved Beijing's innovation ecology, promoted the company's enthusiasm for innovation to further increase, and further enhance its ability to innovate. Although the situation is very good, there are still some unsatisfactory little tricks. In a recent interview, Beijing Business Daily reporter learned that for start-ups, the transformation of innovation results still encounters some practical problems, which also brings some troubles to them more or less.

High corporate enthusiasm

With the improvement of living standards, people's requirements for the living room are becoming more and more simple, and the demand is becoming more and more diversified. Not only for large screen displays and home theater systems, but also for home KTV systems, gaming and entertainment systems. This will complicate the equipment, wiring, and operation of the living room. Especially for many elderly people, children need to be wired and debugged before they can be used. At the same time, the pursuit of large screen, thin thickness is actually a double-edged sword, there is not enough space to place a high-powered speaker, the sound can only be heard, the sound quality, sound effects can not be discussed. Is there a simple product that can be highly integrated, and can meet people's needs for sound quality and sound with a small size and simple layout?

With this in mind, in October 2014, Beijing Yinkeqisheng Technology Co., Ltd. (hereinafter referred to as “Sounds and Sounds”) was established, and their products are such an intelligent sound. In an interview with Beijing Business Daily, the sound of CMO Luo Hongze said that last year was the company's technology research and development year, only launched a high-end product, this year will launch 8-9 models covering high, medium and low-end users product.

Luo Hongze said that when they were looking for a traditional speaker, they would "talk about this matter", but all of them were not optimistic and said that it was impossible to develop products. "In the industry, people think that sound-related hardware devices are not capable of volume compression. Even if the compression is successful, the sound and sound quality cannot be guaranteed. Moreover, the integration will be so versatile, and if it can be developed, the volume will be very large."

So, the sound of the sound found some partners of the chip and the Internet, made the initial version. At the same time, the founding of the top foreign foundries for mass production, and finally completed the initial wish. "At present, we have achieved a balance of payments and a slight surplus." Luo Hongze said that they are applying for patents, and one or two have been approved.

The innovative products of the sound are very close to people's lives, and there are some innovations that seem to be “high on the top”, such as the field of genetic technology, which is not far from people's lives. Annoyouda Gene Technology (Beijing) Co., Ltd. (hereinafter referred to as "Annuo Youda") is a typical example.

According to Sun Dawei, Vice President of Annoyouda, Annoyouda is a company specializing in the application of the latest genome sequencing technology in human health and life science research. It has independent research and development of leading genome sequencing and bioinformatics technology. Youda is the sole partner of the Health Promotion Foundation of China Health Promotion Foundation for non-invasive prenatal DNA testing. The Joint Reproductive Genomics Center established in cooperation with the National Institute of Health Science and Technology will further promote genetic screening for prenatal and birth defects. diagnosis. Annoyouda also established a genome research center with the People's Liberation Army 301 Hospital to build a systematic genomics-related testing and research service platform to carry out medical and basic life science genomics related testing and research.

Sun Dawei made an advertisement to the Beijing Business Daily reporter: "Annoyouda has launched a non-invasive prenatal DNA test, ctDNA test, NGS tumor individualized drug guidance gene test, blood disease gene test, breast cancer / ovarian cancer gene A number of excellent high-throughput sequencing clinical application projects, including detection, have won high recognition from partners in the field of precision medicine."

Marketization still encounters

The Beijing Business Daily reporter learned in the interview that both the sound and the Annoyouda are start-up innovative enterprises. At present, Luo Hongze and Sun Dawei are marketing their technologies and products. Their company is developing with each passing day, but there are still some troubles that bother them.

“The first is the patent application and intellectual property protection at the front end of the transformation of innovation results. There is still potential to be tapped.” Luo Hongze expressed his implicitness. He said that intellectual property protection is especially important for teams like them who have Internet genes. However, the current patent application cycle is very long. At present, only one or two patents have been “down”, which is undoubtedly too slow for companies like them.

"The most feared after innovation is to be imitated and copied. The protection of patents is very difficult for start-up small businesses like us. For start-up teams like us, although we feel very promising, today we may live tomorrow. Dead, we can only fight." Luo Hongze said very straightforward.

Sun Dawei also has the same feelings about intellectual property protection, but the anxiety is different. “Biotech companies like ours face intellectual property protection issues in their applications. In the biotechnology industry, it is difficult to apply for intellectual property protection, especially with the mobility of employees, many technologies are easy to 'flow' out of the company.” Sun Dawei It is blunt to say that the laws and regulations of the state in intellectual property are still not perfect, and it is difficult to define the dispute of knowledge infringement.

In addition to the front end, there are some unsatisfactory places in the development of new technologies and new products. “The cost of R&D investment is relatively high, especially in the field of biotechnology, which is generally the autonomous behavior of enterprises. The financial support for enterprises is not as great as that of universities and research institutes. When applying for national issues, it is generally based on large institutions and research. The main thing is that the company can allocate relatively little capital.” Sun Dawei believes that the company’s enthusiasm for research and development is very high based on actual needs, “even higher than some scientific research institutions”.

Luo Hongze's challenges are different from Sun Dawei. It is not that the finances are more inclined to universities and research institutes, but that the degree of openness of universities and research institutes is not enough, that is, the support for enterprise innovation is not in place. In his view, the professional skills and professionalism of universities and research institutes are much better than those of conventional enterprises. Based on the needs of enterprises, based on the ideas and technologies of research institutes, the realization of market-oriented results transformation is a strong support for enterprise innovation. . Luo Hongze turned his head. "We have also contacted some scientific research institutions. We feel that they are doing research in the academic field. The market conversion rate is not so high. These institutions are based on academic needs, and enterprises are based on market demand and user needs. There is a deviation point in this. However, the existing research institutes are all within the system. Although there have been some changes in recent years, they have not yet fully matched the market."

From a good idea to product design, research and development to products, getting feedback from consumers is also a pain point. "This is a very troublesome thing. We don't have much financial and human resources to do this in a very short time. But our innovation is aimed at the market and consumers. It is very necessary and important to get feedback. Big companies We can use money to do it, and we can only use time to try and try. But time is the most precious to us, and this is also the most severe test and challenge." Luo Hongze said, because the team may not be able to continue.

For Sun Dawei's companies like this, feedback is also important, but it is called "clinical." Sun Dawei told the Beijing Business Daily that the clinical tradition is aimed at disease types and is targeted at biotechnology. "The number of genetic mutations we have detected may be hundreds or thousands. In clinical registration, we can only find more common sites. But really meaningful sites can not find so many patients. At the same time, The Food and Drug Administration is a reference drug or in vitro diagnostic reagent in our field. This is very different from the traditional one, but the functional department only recognizes how many patients are assessed at your site.” Sun Dawei also called for appropriate Adjustment.

How to get through the "last mile"

In fact, the sound of sound and Annoyouda is only a microcosm of many innovative start-ups in Beijing. In the view of Zhu Xiwei, director of the Zhongguancun Tianhe Science and Technology Achievement Transformation Promotion Center (hereinafter referred to as “Tianhe Promotion Center”), the pain points in the process of marketization of their innovation results are representative.

Zhu Xiyu has been in the Zhongguancun National Independent Innovation Demonstration Zone for more than 30 years. In recent years, he has been paying attention to the transformation of scientific and technological achievements. He said that accelerating the transformation of scientific and technological achievements and promoting the adjustment of industrial structure are not only the requirements of the competition mechanism in the international market, but also the important potential for China's development. However, the problem of low conversion rate of scientific and technological achievements has not been fundamentally resolved at this stage in China. There are outstanding problems such as the lack of effective supply of scientific and technological achievements, the out-of-control of the technology market, the imbalance of the proportion of technical and commodity structures, and the weak effective demand of enterprises.

“It is not a new topic to combine scientific and technological achievements with production and application.” In Zhu Xizhen’s view, improving the conversion rate of scientific and technological achievements is a complex social system project, which requires scientific research institutions and enterprises to establish technology and deepen reform. The micro-mechanism of effective economic integration requires the government to establish a macro-mechanism that effectively combines science and technology with economic transformation.

Although the scientific and technological achievements have been improved a lot, the transformation of scientific and technological achievements is a service and an industrial chain. This link has not yet been opened. “For many companies, what is needed is new technologies and processes that can be directly applied. The research institutes are pursuing the quality of the papers, and pay little attention to the cost of research and development, industrialization and marketization; We must consider the input-output effect." Zhu Xiyu said.

"At the same time, some of the demands put forward by entrepreneurs in innovation are not the real needs of the market and users; nor are all the scientific and technological achievements can be landed. For the scientific and technological achievements that are suitable for landing, it is still necessary to judge that it still lacks a few steps to achieve Marketization can truly screen out the scientific and technological achievements that are suitable for enterprises. How to accurately judge the needs of enterprises is also very important.” Zhu Xizhen believes that what is lacking in the transformation of results is the evaluation system and screening service for the transformation of scientific and technological achievements. “That is to say, the effective docking of scientific and technological achievements and the establishment of a technology service platform are crucial. This is also one of the original intentions of the establishment of the Tianhe Promotion Center.”

Tianhe Promotion Center was jointly established by Zhongguancun Private Technology Entrepreneur Association and Zhongguancun Yuyuantan Science and Technology Business District in 2014. It is committed to science and technology based on rich scientific and technological resources such as China Association for Science and Technology, Beijing Association for Science and Technology, and Zhongguancun National Open Laboratory. A specialized, professional, market-oriented, and systematic technology service platform for the transformation of achievements, the docking of scientific and technological resources, the cultivation of scientific and technological talents, and the cultivation of science and technology industries. At present, 43 sub-centers have been deployed nationwide.

Zhu Xiyu specifically pointed out to the Beijing Business Daily reporter that the scientific and technological achievements transformation service itself should be a service industry and a format. The scientific and technological achievements transformation service industry is a typical high-end composite industry. He called for an accurate positioning and related policy support for the transformation of scientific and technological achievements into service industries, which will pave the way for the “last mile” to break through the transformation of scientific and technological achievements.